Here at veteducation.com.au, we know that without good practice management, our practices would fail to thrive. Take a look at our exciting new practice management course opportunities, and transform your practice from a place you work for – into a place that works for you!
This is an exciting 5-week Online, Fully Interactive Marketing Course Featuring Renowned Business Marketing Presenter Dr Diederik Gelderman BVSc MVS. In this exciting interactive course, you will learn the essentials required for successful veterinary practice growth and sustainability – keep reading!
Week 1 - The foundations for practice growth
In this module you will learn the keys and the foundations to a highly successful Veterinary Practice. The specifics include;
- How to have great communication with your clients
- How to have great communication with your staff
- Knowing your clients, your industry and your products and services
- Knowing your future
- Seeing your Business through the Eyes of Your Clients
Week 2 - Price is not the issue - value is
Competing on price is tantamount to catering and pandering to the 8% of clients to whom price is ever an issue. You need to focus on and deliver VALUE to that huge segment (92%) of your clients who are NOT concerned with price. In this module you will learn;
- Your USP – what it is, creating it and using it to grow your practice
- Your Market niche
- Pricing Strategies that you clients will love
- How to get your clients to purchase more of your products and services by INCREASING the price
Week 3 - Clients: Where to get them and how to get more and how to stop them leaving
The two aspects to a great client base and a great profitability are attracting new, quality clients and then retaining them. This module addresses these issues in great detail. You will discover;
- Strategies to increase the number of clients
- Strategies to increase the conversion rate of prospects to clients
- Winning back lost and lapsed clients
- Why 67% of clients no longer wish to do business with you
Week 4 - Getting your clients to want to spend more with you
You have to get the clients that you already have to spend more with you and to not patronize other allied businesses like pet stores, supermarkets and chemists. By putting in place systems that focus on client compliance and better client servicing, you can increase your NET INCOME by up to $80,000 per practitioner per year! In other words – increase your income simply by serving your clients in the manner that they want and to which they feel entitled. In this module we learn the secrets of;
- Setting sales goals
- Taking the Consultative approach to sales and selling
- Up-selling your way to a 30% increase in revenues
- Strategies to increase the average dollar spend of clients
- Increasing your active client base by capturing information on the phone
- Compliance – the key to increasing your profits by $80,000 per annum
Week 5 - The turn-key approach to veterinary business marketing
Your Veterinary Business and Veterinary Marketing strategies need to run automatically. Why re-invent the wheel? Learn how to;
- Develop an ‘automatic’ and ‘turnkey’ approach and system to your marketing and to your reception and display areas
- Sales strategies to capitalize on your marketing
- The Marketing Calendar
The cost for this superb and informative course is AUD $750.00 + GST, and includes full access to the course area of our website, message board access, course material, LIVE tuition and more! Enrolments open soon. Click Here for Registration using our secure online payment system, to reserve your place in this essential course, or post a cheque or money order to veteducation.com.au, P.O. Box 129, Sassafras, VIC 3787, Australia
