Here at veteducation.com.au, we know that without good practice management, our practices would fail to thrive. Take a look at our exciting new practice management course opportunities, and transform your practice from a place you work for – into a place that works for you!

 

This course was a huge success, with excellent reviews from participants - all of whom had the opportunity to obtain one-on-one tuition and advice from Dr. Gelderman! If you missed out on this course, don't miss out on his next course "Turbo-Charge Your Vet Practice" later this year!

Week 1

In-house marketing

This week will focus on essential marketing conducted within your practice - from how you present your practice on paper - vouchers, newsletters, stationery, patient reminder letters and more. We will look at the benefits and value of newspaper advertisements, and whether your practice needs a brochure - and what you should have in it!

Week 2

The wider world of marketing

This week, we will look at the value of Yellow Pages advertisements, and the ever-expanding world of e-marketing - including using social networking websites, blogs, clinic websites and much more. Do these media work for veterinary practices? How can you make them work for you!

Week 3

Bringing it all together

Following on from the first two weeks, we will take a look at how to bring your marketing under a single, comprehensive automated system, including how to link marketing programs to reminder letters, the value of "benefits" for your clients in making the most of your marketing, and the importance of merchandising and re-activation programs - to find your 'lost' clients!

 

Week 1

The foundations for practice growth

In this module you will learn the keys and the foundations to a highly successful Veterinary Practice. The specifics include;

• How to have great communication with your clients
• How to have great communication with your staff
• Knowing your clients, your industry and your products and services
• Knowing your future
• Seeing your Business through the Eyes of Your Clients

Price is not the issue - value is

Competing on price is tantamount to catering and pandering to the 8% of clients to whom price is ever an issue. You need to focus on and deliver VALUE to that huge segment (92%) of your clients who are NOT concerned with price. In this module you will learn;

• Your USP – what it is, creating it and using it to grow your practice
• Your Market niche
• Pricing Strategies that you clients will love
• How to get your clients to purchase more of your products and services by INCREASING the price

Week 2

Clients: Where to get them and how to get more and how to stop them leaving

The two aspects to a great client base and a great profitability are attracting new, quality clients and then retaining them. This module addresses these issues in great detail. You will discover;

• Strategies to increase the number of clients
• Strategies to increase the conversion rate of prospects to clients
• Winning back lost and lapsed clients
• Why 67% of clients no longer wish to do business with you

Getting your clients to want to spend more with you

You have to get the clients that you already have to spend more with you and to not patronize other allied businesses like pet stores, supermarkets and chemists. By putting in place systems that focus on client compliance and better client servicing, you can increase your NET INCOME by up to $80,000 per practitioner per year! In other words – increase your income simply by serving your clients in the manner that they want and to which they feel entitled. In this module we learn the secrets of;

• Setting sales goals
• Taking the Consultative approach to sales and selling
• Up-selling your way to a 30% increase in revenues
• Strategies to increase the average dollar spend of clients
• Increasing your active client base by capturing information on the phone
• Compliance – the key to increasing your profits by $80,000 per annum

Week 3

The turn-key approach to veterinary business marketing

Your Veterinary Business and Veterinary Marketing strategies need to run automatically. Why re-invent the wheel? Learn how to;

• Develop an ‘automatic’ and ‘turnkey’ approach and system to your marketing and to your reception and display areas
• Sales strategies to capitalize on your marketing
• The Marketing Calendar

 

The cost for this superb and informative course is AUD $660.00 + GST, and includes full access to the course area of our website, message board access, course material, LIVE tuition and more! Enrolments open soon.